Battlefront II may be the tipping point for consumers, but only time will tell if the rest of the industry will listen and adjust accordingly. The gaming industry has been incorporating more and more free-to-play mechanics into triple-A titles and it doesn't seem like publishers plan on scaling back their microtransaction plans anytime soon.
Of course, EA's stock decline could be anything from a normal sell-off to the entire market declining, but there's no denying that the backlash has had some effect on the company and their practices. EA dropped 2.5 percent in trading on Friday, November 17 - the same day Battlefront II hit store shelves, which is why this news is particularly interesting. Related: Star Wars: Battlefront II Seems Like an Expensive BetaĬNBC reports that Wall Street investors have taken notice of Star Wars: Battlefront II's record-setting backlash, and EA's stock price is suffering because of it. As it turns out, in addition to making Disney happy (since they hold the Star Wars IP), EA has another reason for appeasing consumers. A few hours after both company's heads spoke, EA backtracked their " pride and accomplishment" stance and temporarily rolled back Battlefront II's microtransactions, though they're leaving the door open to re-implement the feature later down the line when the heat dies down.
EA's improper response to the issue at hand drew ire from thousands of fans around the world, so much that people began canceling their pre-orders and requesting refunds for purchasing the game.Ĭonsidering that thousands, if not millions, of people were criticizing the video game publisher for its predatory tactics, Walt Disney Company CEO Bob Iger reportedly stepped in to make sure EA got things back on track. The second installment in DICE's rebooted Star Wars: Battlefront series has been making headlines this week, with consumers accusing EA of shady practices with regard to Battlefront II's microtransactions and progression system. The hits just keep on coming as EA's stock price drops amid consumer backlash for Star Wars: Battlefront II.
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